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The original and main focus of i Tunes is music, with a library offering organization, collection, and storage of users' music collections.
It can be used to rip songs from CDs, as well as play content with the use of dynamic, smart playlists.
With the release of i Tunes 10 in September 2010, Apple announced i Tunes Ping, which then-CEO Steve Jobs described as "social music discovery".
is a media player, media library, Internet radio broadcaster, and mobile device management application developed by Apple Inc. It is used to play, download, and organize digital multimedia files, including music and video, on personal computers running the mac OS and Windows operating systems.
Content must be purchased through the i Tunes Store, whereas i Tunes is the software letting users manage their purchases.
The original i Phone smartphone required i Tunes for activation, and up until 2011, i Tunes was required for installing software updates for the company's i OS devices.
Newer i OS devices rely less on the i Tunes software, though it can still be used for backup and restoration of phone contents, as well as for the transfer of files between a computer and individual i OS applications.
To compensate for the "boring" design of standard CDs, i Tunes can print custom-made jewel case inserts.